STOCKMANN GROUP’S PRELIMINARY SALES IN DECEMBER 2009

STOCKMANN plc
Company Announcement
8.1.2010 at 9.00

STOCKMANN GROUP’S PRELIMINARY SALES IN DECEMBER 2009

In December, the Stockmann Group’s preliminary sales exclusive of Hobby
Hall’s discontinued operations abroad amounted to EUR 246.8 million, up
0.5 per cent.

The Department Store Division’s sales declined by 3.7 per cent. In
Finland, turnover excluding VAT was down 1 per cent; the value added tax
on food products was lowered in Finland from 17 per cent to 12 per cent in
October. Sales abroad declined by 7.0 per cent due to the [continuing]
weak sales in the Baltic market. In the department stores in Russia, the
euro-denominated sales increased by 10.6 per cent. In Russia, there is one
department store more than in December 2008.

Lindex’s sales increased by 12.5 per cent. Sales increased by 11.5 per
cent in Finland and by 12.7 per cent abroad. Sales increased in all
markets but Latvia.

Seppälä’s sales declined by 5.3 per cent. Sales were down 2.5 per cent in
Finland and 12.7 per cent abroad. Sales in the Baltic countries continued
to be poor.

Hobby Hall’s sales in Finland decreased by 8.8 per cent.

The Stockmann Group’s preliminary sales in 2009 exclusive of Hobby Hall’s
discontinued operations abroad amounted to EUR 2 036,0 million, down 8.8
per cent.

The Group’s euro-denominated sales during the year were affected by the
clearly weaker Russian rouble, Swedish krona and Norwegian krone. Changes
in foreign exchange rates weakened the euro-denominated sales especially
during the first three quarters.

During the first three quarters of the year there was a strong decline in
sales, but during the last quarter the Stockmann Group’s sales came close
to the previous year’s level.

The global economic downturn had the biggest effect on the Baltic retail
market. Of all the Stockmann Group’s divisions, Lindex was the most
positive performer and was able to increase its sales and market share in
all the main markets.

The Stockmann Group will publish its final 2009 sales in its financial
statement bulletin on 12 February 2010.

Sales figures in December

December January-December
2009 2008 change 2009 2008 change
EUR EUR perc. EUR EUR perc.
mill. mill. 09/08 mill. mill. 09/08

Department Store 105.2 108.1 -2.7 791.9 868.5 -8.8
Division, Finland
Department Store 30.3 32.6 -7.0 276.0 350.4 -21.3
Division,
international
operations
Department Store 135.5 140.7 -3.7 1 067.9 1 218.9 -12.4
Division, total
Lindex, Finland 9.3 8.3 11.5 80.2 77.1 4.1
Lindex, 68.7 61.0 12.7 575.3 595.5 -3.4
international
operations
Lindex, total 78.0 69.3 12.5 655.5 672.5 -2.5
Hobby Hall, Finland 13.4 14.6 -8.8 144.3 157.4 -8.4
Seppälä, Finland 14.8 15.2 -2.5 114.9 121.1 -5.1
Seppälä, 5.0 5.8 -12.7 53.3 61.5 -13.4
international
operations
Seppälä, total 19.9 21.0 -5.3 168.2 182.6 -7.9
Real estate + 0.1 0.1 5.0 0.2 0.8 -79.7
others
Operations in 142.7 146.3 -2.5 1 131.4 1 224.8 -7.6
Finland, total
International 104.0 99.3 4.8 904.5 1 007.4 -10.2
operations, total
Stockmann total, 246.8 245.7 0.5 2 036.0 2 232.2 -8.8
continuing
operations
Discontinuing 0.0 2.3 -100.1 11.6 33.6 -65.3
operations: Hobby
Hall, international
operations
Stockmann total 246.8 248.0 -0.5 2 047.6 2 265.8 -9.6

STOCKMANN plc

Hannu Penttilä
CEO

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